Through February, Caesars and Tropicana were fourth and fifth in NJ online casino revenue with $16.6 million and $14.5 million, respectively. Should this occur, Caesars will increase its revenue by about 50% simply by merging the brands. Now, Tropicana is a solo operator with a chance to come under the Caesars licensee, just like its sister casino Harrah’s Atlantic City. Tropicana Casino operates via its own licensee, which also included Virgin Casino until last year. Before the rebranding, Caesars’ sites were: Under state law, each land-based casino may operate up to five online casino skins. How much will the rebrand impact Caesars’ revenue? Caesars Palace and Tropicana Atlantic City will facilitate deposits and withdrawals for the online casino app.Īny players who self-excluded on either site before merging will remain excluded via state-wide provisions.
Now, Tropicana Online Casino players will have two options for cashier transactions at AC casinos.
Tropicana online players can utilize retail cashiers at two AC casinosīefore rebranding, players could make deposits and withdrawals to their online account via the Caesars Palace Atlantic City cage. will be transferred to ensure a seamless transition. All player login information, funds, rewards points, etc. From there, they can log in and resume as usual. Tropicana players can continue as they always have without experiencing any changes.Ĭ players will need to download the Tropicana app in order to play. Tropicana Online Casino has been a part of the Caesars family since 2018, and the rebranding presents an opportunity to strengthen its brand.Īs such, players at both casinos were already earning Caesars Rewards points with their play. The rebrand happened because Caesars does not need two casinos of the same name under its umbrella. Keep reading to see what changes to expect from the rebranding, whether you’re a current Caesars or Tropicana patron.
Nine months passed with the two sites operating separately, but now they are one. In June, Caesars Casino switched platforms in preparation for the move to Tropicana. The move comes nearly a year after its initial announcement last April. Their iGaming sites are now under the Tropicana umbrella, after merging the two NJ online casinos on March 28.Ĭaesars Casino played second fiddle to the primary site, Caesars Sportsbook NJ.
Caesars Interactive finally completed its rebrand.
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